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It started with a whisk.

Handmade in West London Speedy delivery Customers love us 40% fewer calories Handmade in West London Speedy delivery Customers love us 40% fewer calories Handmade in West London Speedy delivery Customers love us 40% fewer calories

From baking in her mother’s kitchen to the Skinny Bakery as it stands today, read on to find out more about founder Mariella Heyn and her journey from home baker to business owner and the story behind Skinny Bakery.

Dream big, work hard

Where it began

Born and raised in West London, Mariella Heyn began baking aged 13 as a form of therapy and was keen to have her own business one day. Ten years later, Mariella started Skinny Bakery from her mother's kitchen in 2012, an idea fuelled by her desire to eat cake every day whilst still fitting into her jeans, with a keen interest in the science behind baking. With just £2,000 worth of savings, Mariella launched Skinny Bakery selling her bakes door to door, with a growing sales team, gaining valuable customer feedback and showcasing the brand at exhibitions including The Good Food Show and Ideal Home Show.

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Some pretty big deals

Skinny Bakery moved into its first dedicated, small but mighty, production kitchen in 2014 in West London. In April 2014, Whole Foods Market stores nationwide began stocking our products as one of their top selling bakery lines. During this exciting time we had the pleasure of making bespoke cakes for a range of high-end clients including Little Mix, Sotheby's Auction House and Yasmin Le Bon. Mariella developed recipes for Women’s Health Magazine and her story was documented by Facebook in their series ‘She Means Business’ as well as The Daily Mail and BBC Radio.

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Experiment and grow

With a growing social media following and loyal online customer base, in 2018 Skinny Bakery production relocated for the third time to its current premises in West London. Developing doughnuts, vegan bakes, made without gluten and made without dairy ranges, our core menu has expanded to 20 signature products. Offering classic flavours with a twist to provide an indulgent taste but as a lighter and healthier version. We swap high fat cream cheese for quark and chocolate ganache frosting for tofu as well as reduce the overuse of refined sugar in our bakes.

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Till this day

Focussed on renewables, we’re proud to say our packaging is now plastic-free, made using compostable plant-based PLA and biodegradable card. To date, our treats are baked with real ingredients including Belgian chocolate, pure nut butters and fruit and veggie purees. We love experimenting with exciting new flavours and quirky ingredient substitutions. From S’mores to Pink Champagne flavour, we’ve launched over 50 limited edition varieties of our signature Pearls of which more than 4 million units have sold to date. Why not send us your flavour suggestions using our contact form?

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Where will you find us?

From independent cafes to high street names, a selection of our treats is available to purchase from these exclusive retailers. Want to start stocking Skinny Bakery treats? Fill out an account application form here.

Some pretty big deals


Follow us on Instagram for mouthwatering content that you don’t want to miss! Share your snaps for a chance to be featured.

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Time for another cuppa! 👩🏻‍💻☕️ Photo credit: @maximmortal
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And breathe… Monday is officially over!🧘🏻‍♀️☯️ @thehungry.medic making us hungry 🤤
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BANANA NUT LOAF 🍌🌰🍞(157 calories) Our banana nut muffin recipe transformed into a loaf, topped with banana, pecans and cinnamon - here’s hoping there’s a piece of banana in every slice! (Search banana for the recipe)
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Because it’s summer somewhere 😜 These dessert kebabs from @maximmortal are taking us there even if the weather is not! ☀️
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3 reasons why our doughnuts are extra special ✔️ 
🍎 54-60 calories
🍩 Baked not fried
🍓 Filled with no added sugar strawberry jam
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In total awe of this afternoon tea by @slimming_world_afb - what a top spread! 🤩 What’s in your dream afternoon tea? 🧁🥂☕️🥪🧈🍓
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Choc, Caramel & PB Pearls are back on the menu by popular demand for a super limited edition! Inspired by one of our favourite chocolate bars (can you guess which one?😉🍫) Captured here in their full glory courtesy of @cathyswlife 📸
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LEMON MERINGUE PIE (117 calories) 🍋 lightened up with sponge fingers and natural sweetener xylitol - recipe link in stories
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#Repost @cathyswlife
CAKE GALORE!!! 😍😍😍🧁🧁🧁

I love cake 💁‍♀️ but I love to share them even more!! Introducing my friends and family to @skinnybakery pearls, doughnuts & cookies 🧁🍩🍪

This was a great way to serve them - pick what you like!! It was a little bit like a lucky dip 😂 but was fun 🤩 

These cakes arrive with a good 5 days shelf life, longer if refrigerated and can be frozen for up to 2 months! So if you can’t decide on what to order - try one of everything!! Freeze the rest 🙌

My favourites: cherry bakewell, carrot cake, vanilla & blueberry, meringue cookies aaannndddd chocolate orange!! 😍😍😎

The pearls are 2 syns each (10 syn for the whole tub!!), meringue cookies are 1 syn each and doughnuts are 3 syns each 👌 easily planned into a healthy lifestyle with slimming world, weight watchers or calorie counting!
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#Repost @maximmortal
I tried the vegan chocolate orange pearls* from @skinnybakery yesterday (shared with Thomas - he chose the flavour)! They’re only 2sp per pearl on all @ww.uk plans, and are the perfect little snack! I’ve raved about these before, when they were part of the WellnessWins and also when I had them years ago before that! I hope they bring them back as a reward! They’re just like ‘normal’ cakes, but miniature!
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ELDERFLOWER, RASPBERRY, AND LIME MOUSSE POTS (88 calories) Our head of marketing Emily’s latest blog post tells you how to create these little vegan pots of sunshine! See how easy it is to whip up a delicious dessert from a tin of chickpeas - at only 88 calories per serving its got to be worth a go!
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This competition is now closed. Thank you so much to everyone who entered ♥️

🧁 WIN 🧁
We've teamed up with our great friends at @emilysnacks to give away a bumper selection of each of our snacks to one lucky winner!
Emily snacks have a delicious range of fruit and veggie crisps ranging from Thai chilli sweet potato sticks to crunchy apple crisps. Combined with our range of tasty baked treats this is the perfect picnic combo this summer!
For the chance to win:
🧁 Follow @EmilySnacks and @skinnybakery
🧁 Tag one crisp lover and one cake lover in the comments
T&Cs apply. Competition closes at midnight GMT on June 27th with winner contacted via DM the next day. Delivery to UK addresses only.
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PB DATE CARAMEL CUPS have you made these yet? 👀 Get the recipe searching “cups” on our blog 🍫🥜
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BREAKFAST FOR DINNER 🧇🥞🍳🥐 We’re loving these Chocolate Orange Proats topped with Choc Orange Pearls by @valentinacremo 🍫🍊
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RAINBOW CAKE 🌈 (240 calories) One of the things we are very proud of here at Skinny Bakery is that be it the free range eggs or the finest Belgian Chocolate we use only the highest quality ingredients, including all the things we use to make our Pearls the colours they are. With this in mind and to honour #LGTBQ pride events across the world in June, we have used an array of plant based food supplement powders to create one fantastic naturally delicious rainbow cake 🍰 Search “Rainbow” for the recipe 👩🏼‍🍳
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The scoop