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From baking in her mother’s kitchen to the Skinny Bakery as it stands today, read on to find out more about founder Mariella Heyn and her journey from home baker to business owner and the story behind Skinny Bakery.
Born and raised in West London, Mariella Heyn began baking aged 13 as a form of therapy and was keen to have her own business one day. Ten years later, Mariella started Skinny Bakery from her mother's kitchen in 2012, an idea fuelled by her desire to eat cake every day whilst still fitting into her jeans, with a keen interest in the science behind baking. With just £2,000 worth of savings, Mariella launched Skinny Bakery selling her bakes door to door, with a growing sales team, gaining valuable customer feedback and showcasing the brand at exhibitions including The Good Food Show and Ideal Home Show.
Skinny Bakery moved into its first dedicated, small but mighty, production kitchen in 2014 in West London. In April 2014, Whole Foods Market stores nationwide began stocking our products as one of their top selling bakery lines. During this exciting time we had the pleasure of making bespoke cakes for a range of high-end clients including Little Mix, Sotheby's Auction House and Yasmin Le Bon. Mariella developed recipes for Women’s Health Magazine and her story was documented by Facebook in their series ‘She Means Business’ as well as The Daily Mail and BBC Radio.
With a growing social media following and loyal online customer base, in 2018 Skinny Bakery production relocated for the third time to its current premises in West London. Developing doughnuts, vegan bakes, made without gluten and made without dairy ranges, our core menu has expanded to 20 signature products. Offering classic flavours with a twist to provide an indulgent taste but as a lighter and healthier version. We swap high fat cream cheese for quark and chocolate ganache frosting for tofu as well as reduce the overuse of refined sugar in our bakes.
Focussed on renewables, we’re proud to say our packaging is now plastic-free, made using compostable plant-based PLA and biodegradable card. To date, our treats are baked with real ingredients including Belgian chocolate, pure nut butters and fruit and veggie purees. We love experimenting with exciting new flavours and quirky ingredient substitutions. From S’mores to Pink Champagne flavour, we’ve launched over 50 limited edition varieties of our signature Pearls of which more than 4 million units have sold to date. Why not send us your flavour suggestions using our contact form?
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🍰40% fewer calories & 30% less sugar
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These cakes are absolutely gorgeous… It’s not an ad or anything, I pay for them, I get them delivered every two weeks, and honestly it’s the best thing I think I’ve ever done!
Holly Hagan, Television Personality
The most amazing healthier alternative, as someone who is obsessed with cake and sweet food but can’t eat them every day this is the perfect choice.
Phoebe Torrance, British Actress
Amazing basket of goodies from The Skinny Bakery – Women’s Health’s favourite guilty pleasure.
Features editor, Women's Health Magazine
Thanks so much to @SkinnyBakery for our tasty treats! We're loving the banana muffins! #yum #guiltfree
First Model Management
Our team captain Martha is just enjoying a lil quality time with @skinnybakery 's outrageously good cupcakes. See how graciously she inhales them?
Frame, Adidas collaboration
These recipes, created by master baker Mariella Crosthwait, play with different flour and sugar types to deliver the healthiest sweet treats you can find.
Guest Recipes '10 Best Tray Bakes', Women's Health Magazine
The Skinny Bakery was started by a home baker and I love everything in the range, especially these carrot cake bites featuring quark as a clever creamy frosting.
Food Editor, WW Magazine
Each cake or bake comes in at under 200 calories or less, and actually tastes good.
Lauren Smith, Stylist.co.uk
I have always worried that healthy bakes will taste healthy, but these were very moreish just like any other slice of cake. I would genuinely recommend these to friends and family looking for a sweet hit that isn’t 'bad' for you.
Lauren Cartridge, Leiths School of Food and Wine
The Skinny Bakery is the perfect choice if you want something sweet with the bonus of it not affecting your progress (as long as you don't order 5 lots and eat them all in one go!).
Melissa Hayward, IFBB Pro Athlete
Loving all of my Skinny Bakery treats 😍 and almost guilt free!
Georgia Kousoulou, Television Personality
Free pack Choc-Orange Pearls with code TRICKORTREAT (applied automatically)* Dismiss